A friend and I had to do something outside of Lagos one time, we could have gone and come back same day, but we decided to stay till the following day to go sight-seeing and stuff so the hunt for an hotel began. First place we went to, we got in and the receptionist didn’t even offer a “good afternoon”, not to talk of a warm smile. I let that slide, and we asked her to show us a couple rooms. “Why’s the shower in this room not working?” we asked when we tried one out. “I don’t know,” she answered standing and looking out the door like her customers were outside that door. So guess what? I told my friend, “let’s go. We’re leaving. I’m sure there are plenty other hotels in this town.” I can’t remember, but she made one remark, and I’m like “Girl, it’s not my fault you’re at a job you don’t like. What matters is you’re here, do it…” Then she said, “you asked me a question and I said I don’t know; when I don’t know should I say I know?” Ok, so that was it! I was leaving. And the whole time I was wondering who put her in charge.
So @misstricketts emphasized greatly on letting your HUMANNESS set you and your brand apart. Let humanity be the driving force for your business. Have genuine and meaningful conversations/interactions with your clients – potential or established. Don’t appear like a rock – unfeeling and not giving a hoot – there are hundreds of people out there who do what you do, some even better!
That lady truly might have not known why the shower wasn’t working, but she could have said they’re working on fixing it with a smile and not looking out the door! How are your interactions with your clients? Are you adding humour? Showing up in person? Are you warm? + check your employees if you have any, are they exhibiting characters messing up with your brand out there? I’m writing about BRAND CHARACTER soon.
Talk to me about telling your brand’s story.
Read my other brand tips and stories here too!
Read about YOUR BRAND AND LOVE here