“If you’re fighting to be a generalist, you’ll get lost in a sea of similar people.”
I saw that quote by @danschawbel and I think it pretty much explains the entire point I am trying to drive at.
Hi guys, remember I started this #LazyNigerianYouths posts last week with starting your day with to-do lists, it makes your work easier and gets you a few hours in the day to laze about. Today, I am talking on focusing on one thing that everyone will know you for, instead of generalizing.
I was having a conversation with a friend some days ago about being specific with what you do – trust me, you really want to. I learned it is the best way to go.
In my earlier days, I dabbled here and there with a few things – I still do, actually. If you are a multi-talented creative, you want to let everything out and use everything – and if you are not careful, at the end, you might become lost, because you are not specific.
Thing is, you want to be a general (in your chosen field) and not a generalist.
A number of people privately messaged me when I decided to focus on being a content creator, they were like “it’s good that you have finally chosen your path…”
Can I shock you? Most of these people were proud to be friends with the RebelKween, cos she can do this and do that and who does a multi-talented friend not look good on? But the instant I decided to choose, based on what I love doing more out of the entire bunch, they were all like exhaling in relief! And this whole time I thought they were enjoying the ride! *insert “my chest” gesture, cos I’m hurt!* Lol.
So while it is good to want to entertain and enjoy the exhilarating feeling that comes with being a jack of all trades – it is better to be a jack of one trade that you can throw other forms of creativity into; and be known for it!
It is how you attract your target audience, it is how you attract high-paying jobs, because they know based on your experience and samples of your work – this is the field you have taken root in and you will do a damn good job!
My content creation is mostly text, I write music, entertainment, fashion, wedding, fiction articles – and now I have thrown in some photography into it, in case I need to write about your brand/product/event with pictures to back up and inspire your clients or just tell a story on your behalf!
Be a general! Be known for something, and be good at it! It is the easy way out, in my opinion – maybe even the lazy way out to branding.
If you are struggling with creating engaging content, don’t hesitate to reach out today!
For your brand’s content creation, telling your brand’s story, social media management and other content services, contact me – +2348098860707 (calls and Whatsapp).